In this episode, Jon Collins and Mike Dillon discuss the X360 and the new and improved Fox Features.
Welcome to the FoxPro podcast brought to you by FoxPro Game Calls. Welcome back to the FoxPro podcast. As always, I'm your host, John Collins. I'm actually up here in Lewistown, Pennsylvania, and we've got Fox Pro general manager, Mr. Mike Dylan, joining us. What's going on, Mike? Not much, John. How are you doing? Doing good. Thanks for having me up this week. Well, I appreciate you coming up. Like, this is a different environment than what you're used to with doing your podcast. I mean, you're usually in Kentucky doing them and you're up in PA. We're actually doing a video podcast. So, um, yeah. Thank you for making the trip up. This Pennsylvania Fox Pro office is a lot nicer than the Kentucky office. Well, Jace just added the fur here yesterday. He he added I said, "We're missing something here. We had this backdrop and I'm like, doesn't really feel like it's predator. We need to add some It looks good. Some predator stuff, too. And this is a monster bobcat. Did you kill this bobcat? I killed that in 10 or uh Texas. That was a Texas bobcat that I killed probably 15 years ago. This that bobcat just by general appearance is just as big or bigger than that coyote it's hanging right there. Yeah, he was a big impressive. He was a big bobcat. It was definitely one to get a nice dead mount on like that. Yeah. Yeah. It's very nice. And you just got back from a hunting trip. You went to Oklahoma. Hunted with Fox Pro prostafer Jeremy Nickel. I did. I did. And we're going back down to Oklahoma next week. Yep. So, usually I don't go to the same state twice in a year like that unless it's for business. You know, you're going to Texas or somewhere for business, but no, this is actually for hunting. So, yeah. Yep. And we're actually going to leave the cameras behind on this next trip. Mike and myself are both going. I think we're going to spend a night shooting some pigs. Then we're going to try to call some coyotes and other predators. I'm looking forward to that cuz it's been a long time since I've not went with a camera. Do you That's exactly what I was just going to say. Like for so long, every time we do something, it's with cameras. I mean, back to the Fox Pro Fur Takers Day, back to the I mean, we we came out with the DVD series when we first started a couple years after Fox Pro was started, we had the DVD. So, every time I'm predator hunting or hunting in general, you're filming it. So, this is going to be kind of a nice break from the cameras, not having the cameras around. You you obviously are doing a lot of self- filming, which I don't know if anybody out there has tried it. It's really a challenge to do. It's a challenge to pack all that junk in and and just execute. So, yeah, it be it going to be a fun trip. I'm looking forward to it, too. I think it will be a fun trip. I'm looking forward to the hogs. I haven't killed a hog in probably 10 years. It's a long time for me as well. And the last place I I killed them was actually down in Texas, South Texas. Um, but again, talking about being up here at the office, there's a lot of things changed up here. You got some pretty cool stuff going on up front. I don't know if you want to talk about that just yet, but this place is transforming a little bit here. Well, you know, we we never really had a nice retail space here. Customers would walk in, you know, back in the day it was walking into our house. They'd walk into the garage, they'd walk downstairs, they take an order, and you know, we'd build them a unit right there in the basement. Then we went to a a little bit bigger facility and still had no showroom. We moved into this big facility, had no showroom. You know, people would walk in, they'd walk into the lobby, we'd have a couple things out there, but, you know, customers never really got a good shopping experience when we came to Foxro because, you know, obviously the majority of our stuff is done either through dealers or online, you know, and and and it was time that we actually give our customers a better experience when they walk in that door. you know, they walk in the door, they're going to walk around, they're going to see some of the new units, they're going to see hand calls, they're going to see everything that Foxro offers is going to be there in the store. You know, we've got, like you said, the apparel. You would be amazed how many people locally walk around Fox Pro hats, Fox Pro sweatshirts, Fox Pro t-shirts. They're not hunters. They just really appreciate FoxPro as a company. So, even for our local people, it was important for me to put that out there so customers could walk in or local people could walk in, walk out with a nice hat or a t-shirt or something like that. I'm not I don't want to jab on anybody, but uh this is one of the things sets Fox apart. If you want to come visit us, come Lewistown, Pennsylvania. We're easy to find. You can come here and check out the showroom there. You can purchase stuff here. If you get lucky, we might even give you a tour. just depends on what's going on that day. But just um try to go visit a a another electronic game call maker and see if you can have that type of experience. You might have a passport. I don't know if they let you in, but Well, and that's you know, there there's there's so many people out there that don't really understand what we do here. Do everything, you know, we do everything here. Engineering, we do uh uh um uh complete assembly. When I say complete assembly, it's not just getting uh uh these boards in from China uh um and just snapping it together in a piece of plastic and shipping it out the door. Everything is done right here. You know, to where we we just invested we just had to put in a new surface mount machine. Yeah, that machine cost us over $500,000 to get that machine put in. But, you know, just one just one machine, too. That's just one machine. Yeah. And and that's just one machine that we've had to put in, you know. So the molds that we get made for our product, you know, that mold cost $500,000 for the X360. Yep. Made in the plastic comes right from Guttenberg, Iowa. Yep. You know, so everything that we do, our packaging comes from America. You know, there are parts and this is this is where, you know, a lot a lot of people will will uh say, "Oh, yeah, that part comes from China, so it's a Chinese company." you know, they're the microprocessors, everything that we are getting, you know, most of the parts that we're getting, these are owned by American companies that choose to get them made overseas. I can't control that. You know, we're we're just a little blip in the the uh uh um uh um quantities that are sold of these microprocessors. Foxro is just they're not going to bring the FoxPro is not going to force these guys to bring their fabs back here to the microprocessor say if it comes from overseas that goes into this this unit. That is a small percentage of this unit. I mean very small percentage and there is actually a certain criteria that you have to meet to be able to claim made in USA. Is that correct? That's exactly right. There's a percentage of the overall cost of the unit that has to be Americanmade. And every time we've gone through this, it's we can easily say that our products are made in the USA. They're not assembled in the USA. Some people are making some false claims out there. They're saying made in the USA. They're not. They are truly assembled because they're not doing the engineering work. They're not doing the PC work. They're getting printed circuit boards in and they snap it in a plastic housing and they're trying to say made in the USA. They can maybe get away with saying assembled in the USA. We are not assembled in the USA. We are made in the USA. And there's a big difference. Well, it's something I'm really proud of. You know, uh, and I've mentioned this many many times before, but you know, the the product development is done right here. The engineers are right here inhouse. Everything is right here, right? And you know it's it's and when when a customer walks in they they they get to appreciate that when they leave here and if they want to come and they want to do a tour of Foxro when they come in and we walk them around to every department you know here's where the engineers are here's where the case is designed here's where the software code is written. Here's where the boards are laid out. Then you take them back into the surface mount machine and show them where we're taking the raw PC boards. We're taking all of the raw components and we're doing all of the work right there. Then it's going out onto the floor to get some of the whole through parts. Yep. There's a person sitting at a desk that's doing all of this work for them and they can follow it the whole way through back to shipping. You know, they walk out with a whole different appreciation and understand that yes, it is truly made here in the USA. But you you've got to experience it. You was talking about, you know, we're talking about engineers. We just walked out of the engineer one of the engineers office talking about some really cool projects that's coming in the future that you guys are going to be pump I'm pumped for. I'm really excited. We can't talk about that right now. But no, and I'm excited about that too. You know, that's one thing that Fox Pro has always been known for is innovation. You know, we have always brought innovative products to the marketplace. You know, not not just in our features, not just in the sound quality, but it's it's innovation. It's staying ahead of what everybody else is doing, you know, and that has always been uh something that we take great pride in uh uh in doing that and being able to bring out some of these cool features. It's not just made in the USA is a feature, but it's more than just that. It's top quality products. It's standing behind those products with good customer service. You know, we've been doing this now for probably 30 years, right? And you see companies out there that claimed, "Hey, this guy's got better the best customer service, right? It may be a third party guy. It may be a guy that just works for them that's sending them parts." That's all they can do, right? They can they they can send them a replacement part, but there's nobody in the USA for those companies that can take that part, fix it, and actually get it back to the customer. So, if the unit's in warranty, that's one thing, right? Right. What happens when that unit goes out of warranty and still have it serviced and still have it serviced? We get units in that we've sold 20 years ago. FX3s, FX5s, I've seen them come through down there. And that's one of the cool things, too. When you call, hopefully you never have to, but if you ever call into the service department, talk to one of the guys down there. Guess what? You're talking to a fellow coyote hunter, right? Zack Hassinger down there runs that that part of the department. He is one of the better coyote hunters, fox hunters in the country. I mean, that's who you're talking to. You're not just talking to some No, you know, right somewhere in these other companies out there, you take a look at the competition, you know, how often do you see the general managers for those companies or the owners for those companies getting involved in anything to do with the day-to-day operations? Well, I guarantee you're the only owner who is an actual coyote hunter. Well, not just Coyote Hunter. We're some of our competition, and I'm not going to sit here yet and name names. They are owned by China. Chinese people, they're owned by China. People are actually buying and supporting units from Chinese owners. Y, you know, it and it just amazes me because I look at the predator community. These guys are supposed to be like some of the most conservative, patriotic guys out there, right? seen and I know some of these guys it's look we ain't going to get too far into this but there are some of these guys that I know I really like them I would consider them a friend I'd call them right now and talk to them and have a great conversation with them and I know they're very patriotic but they might be doing something trying to pump up a a product right like it it blows my mind at times that we even have to have these conversations and and and look Foxpro is going to survive all of these guys Right? Like if you go back to when we started 30 years ago, so many companies have come and gone. They all had the same agenda. They were going to take FoxPro down. You know, you go back to 30 years ago, there's Loudmouth Call, right? There's then it went to Wildlife Technologies to where Wildlife Technology, you had their cult following saying that, you know, the these are the best sounding units out there. These are 24bit. Well, we we we we easily proved them wrong. They were not 24-bit units, right? They were 16 bit units. He put 24-bit sounds in, but it was going through a 16 bit. The output was 16 bit. The output was not 24bit. There's been so many of these companies along the way that have made so many false claims and we find ourselves constantly having to educate consumers as to the reality. You know, we we had uh one company years ago, they would say that their unit would went to 126 dB. You know, 126 dB. That's that's very loud. But here's the problem with it. The true way to measure volume is not by sticking a dimeter right at the speaker, right? You you're going to get a reading and it's going to be much higher. It's it's playing games. We've never played those games. The true way to get volume is to do it in an anooic chamber one meter away from the source of a sound and now you're going to get a true reading, right? So, we we've had to combat so many false claims out there because first off, we're not going to play those games. We don't we don't get in the weeds to try to oversell our product for what it is. We do we do things the right way. You know, we've always take pride in doing everything like that the right way, being truthful with our customers. You know, other companies, they'll take their sounds and they'll drive them into gross distortion, right? You know, and this is something that has always driven me crazy, too. They'll they'll you turn that unit on and they come they they'll set a Fox Pro beside it and they're like, "Look how much louder that thing is. That thing sounds so much louder." Or they'll be like, "Turn it down. It's too loud." Right? It's not too loud. It's distortion. So, a lot of these companies were introducing gross distortion into their units to give the impression that it's louder and customers were buying into it. Our ears have the capacity of handling good clean volume. You hear good clean volume, you're not going to say, "My god, turn it down. It's too loud." The square waves that hit our eardrums are what makes you say, "My god, turn it down. That's too loud." Right? Clean waves don't do that. and the and we've got some extremely loud units and one thing about volume I was wanting to ask you about and which I already know the answer but I've seen lately on some social media stuff this is our new flagship unit everybody knows about the X360 at this point it is a it is a bigger unit but you'll see guys it's 2025 now we're almost in 2026 things are supposed to be getting smaller we've got small units we've got the Prowler uh we've got the Hellcat the Hellcat Pro but they are smaller units. But what happens when you actually get a speaker that is smaller? It can't produce the volume. Right. Exactly. Right. The one thing, you know, everybody wants the biggest baddest volume in a small compact package. It's impossible. You you're defying physics. You you you sound in order to be loud needs to have a big speaker. It's got to transmit in a certain way. You're not going to do that in a small package. Now, everybody says about how big this thing is, too. I mean, it weighs 12 lbs. Hey, we were just talking about self- filming. When I go self- film, and I've self-filmed a ton of stands with this X360. I am packing a big camera tripod. It's not one of those tiny ones with a nice size camera on top of it. So, I've got that camera tripod, camera over my shoulder. I've got a rifle over my shoulder. I've got the X360 carrying cross shoulder. And then I'm also carrying a fat boy tripod for my rifle to go on. And I'm also carrying a stool to sit on. I'm carrying all that stuff in. I ain't got no problem packing that stuff. Exactly right. I think I I think part of it comes from like it just I'm built different, Mike. I don't ever notice. I mean, I'm Come on. You're not Tory Cook, big. No, come on. I mean, but no, it it blows my mind like and this thing was never intended to be that compact unit like you said. No, it's not. No, we didn't go come into it and say, "Hey, we're going to make this thing tiny." Right. You can't I mean to get everything The thing's got seven speakers. It's got three mid-range speakers. It's got three advanced tweeters. We put a really nice tweeter in it. Three of them. And then it's got a full range substyle speaker on the bottom. There's tons of stuff in this. brings that sound to life, that bass unlike anything else that has ever been out there. It brings some of those bass sounds to life and it just makes a huge difference. You know, again, this unit was never intended to be that compact unit that you're going to stick in your backpack. You know, this this was intended for the guy that wants the absolute best sounding unit that he can get. And it's unmatched far as far as sound sound quality. It's totally unmatched, you know. We've got, listen guys, if if you want something smaller, we got it. We've got a Prowler that you can literally in this hoodie, you can put it in this hoodie pocket. You can put it in your jacket pocket. Same thing with the Hellcat and Hellcat Pro. Then, of course, we've got the legendary X24 has killed absolutely tons of coyotes and will continue to kill tons of coyotes. But if you want more than just what it produces, if you want more features, tons more features, I mean, not even comparable on features, and that's what we're fixing to get into. By the way, we've got units like this and the X48, which we are fixing to drop. We're, everybody thinks we're not working on it. We're working like crazy on. There's engineers in there working on it right now. AB: Absolutely. Yeah. And that's, you know, that's one thing I go back and I struggle with because I know that we've had a lot of delays like specifically in the X360. And these were these were not the engineers's fault. Like these were these were issues that were nobody's fault, you know? And maybe I announced it too early. You know, I I question this all the time. Did I announce it too early? But I know from history, I've been doing this a long time. I if I don't announce it early enough and a customer goes out and purchases one of our other high-end units, hey, I just spent $5.49 or or I just spent $600 on an X24. Why didn't you tell me you were coming out with this? Right? I always try to do right to the customer first, you know, and to me and again I I I we took a lot of heat. We took a lot of heat on that X360 because some of the issues that we got into it down to the remote modules, you know, we had to redo the remote modules that cost us time afterwards. That cost us time. But you know what? How would I handle it differently again? Am I am I going to put myself in and uh inform the customer and let them be able to make a more educated decision when they're buying their next e- call? Yeah. Yeah. I'm going to side with the customer, you know, and that's that's bit me specifically with this one. It's why on the X48 they're like, "When's that thing going to be out?" Oh, we get it every day. I get it every day, you know, and I'm like I I so bad I I've historically have been the most optimistic person out there. Extremely optimistic on everything. and and and I've got to weigh that back a little bit, but I'm I'm also, you know, got to do I you struggle with making sure that your customers know everything that's going on, that you're that you're working on this product and it's released when you say it's going to be released. And that's another thing, too, with like the X48. Trust me, we want it out more than you want it out. Absolutely. We I I don't like getting those phone calls. I don't like, you know, to where, you know, you're constantly talking with the engineers about, hey, what what where we at with this code? Well, this code is doing this, or you're working through issues with them. You know, I'd much rather be out there talking to people about the features of the X48 and not when it's going to be out, you know, because I'm fully uh uh involved with every single step along the way when those things come out, you know. So, I'm I'm I'm deep into them. But, but it it's coming. We're actually going to be testing some stuff on that unit hopefully this week. So, just bear with us. We'll have it out for you. It'll be It'll be out before you know it. Yes. But speaking of like the X48 and X360 and a couple of our other units are pretty featurerich. You spoke on innovation earlier. You've done, you know, you're the leader of that in Foxro. Uh so, let's talk about some of the features that some people might a lot of people know the features. They've heard us mention them and stuff, but let's actually tell them what they are and how they can use them and why they can you why they should use them to help them actually kill call in more coyotes, fox, bobcats, and all that type of stuff. And the X360 is is the most featurerich unit that we've ever produced at any I mean, nobody's ever come close to producing a unit that that has the features that this does. And one of my favorite features of all time that come out years ago uh I think with a Fusion maybe you'll have to correct correct me if I'm wrong. Um it might have been F FX. Anyway, you'll get into that. You'll know a lot better than me, but I've always loved Fox Fusion and there's so many things you can do with Fox Fusion with mixing sounds. Tell us what Fox Fusion is and how long we've had. We've you've had that out for years. Fox Fusion has been out for a long time and you're correct. The first unit that had that was the Fusion because that was where the name came from. You know, it it gave you the ability to play two sounds at once. And you know, when we did that, when we did our Fox Fusion, there was a unit out there that would play two sounds at once, right? And everybody's like, "Oh, well, yeah, well, they weren't the first." Here's the difference with our Fusion versus everybody else's at the time. When you have a unit that can't be programmed, you're dealing with one file type. Yep. Their units were a single file type, couldn't add sounds to it, you know, it was one file type, that's it to mix sounds on those. Very easy to do. Very easy to do. But when we did our Fusion back in the day, the challenge for us was we're giving people the ability to play MP3 files, to play FXP files, to play wave files, to play different file types. Y and the challenge at the time, nobody had done it. Nobody there, and I'm not talking about nobody in the predator industry, nobody was mixing file types in any kind of audio. That might sound simple to some people, but it ain't. It's not. It truly was not. That was really a cool feat that we were able to do, our engineers were able to accomplish, was being able to give the units the ability to mix and match different file types. Now, that is real uh uh versatility because you you're not limited to one file type. You could put different file types in the units and then you can mix and match those sounds. Mix file types. You can mix volumes. One can be at a high volume, one can be at a low volume. We can even change with this and getting into the next thing. We're going to still be talking about Fox Fusion here, but you can actually change pitch. Yeah. of individual sounds playing at the same time out of the X360. So, the the initial Fox Fusion was really cool. You know, you could take any two sounds at once. You know, there's a lot of cool things that people have learned to use for for there there are people out there that do not like features. They think features are dumb. They don't they're never going to use this. But, you know what happens until they use it? Yeah. And there could be a time they could have k could have called in another coyote or three if they had one of those features, right? I mean, imagine sitting there and playing a coyote hound or having a coyote pup distress over top of a rabbit, you know, to where you're you're able to create scenarios back in the day with Fox Fusion that nobody else could do, right? You know, you you can completely, you know, add two sounds and do some really cool things with Fox Fusion. But now with this unit, we've really made it that much better. The the problem historically on some of the old units with Fox Fusion was how you interact with the remote control. How do you follow the volumes and things like that? Switching back on. Yep. So when when it was important for me when we came out with this unit that we update that screen, we've got to make that interface better for our customer um to where it's easy for them to navigate between the two sounds. We came up with this. I'll show you guys this too. The split screen design. So now when you get into Fox Fusion, you're seeing a top screen and a bottom screen. You're looking at both of those sounds. You know, I can I if I want to change that top sound from a coyote pop to a rabbit or a different coyote how, I simply go in and I change that sound. Change the volume the same way, right? You can even change the pitch. That is that is one other cool thing that we have added. Now, we've given these people the ability to go in and change the pitch not only of both of those sounds. If they're just playing a single sound, they can go and they can change the pitch of that sound to make it extremely different and unique uh to to give it something that that that they haven't heard before. Now, I I I've got to say, you know, I know we're sitting here talking about sounds. We're talking about Fox Fusion. I've got to add this because this is something that's always um people are of the mindset out there that when you play a sound those and a coyote hears that sound that coyote is now educated to that specific sound playing a rabbit distress you know I I can't tell you how many times I see a there's so many fox pros in my area I need to buy a different brand because they're educated to these sounds well I I when When a coyote gets educated to a sound, you you've called a coyote into a stand with the sound. He came in, he saw something wasn't right. It doesn't matter what sound you play to that coyote. That is an educated coyote. He's He's wiser now. Yeah. For sure. Not educated to that sound. That coyote is wise to every single sound out there that you're going to play at him. He's going to approach sound a little bit different. Yes. Yes. You know, I tell you one thing, speaking about these features, Mike Mike, it's like Fox Fusion. And I've always said this, when you're making a coyote stand, you're laying out these sequences. The the reason why we play more than just one sound on any given uh coyote stand is it's all about triggers. You just never know what's going to trigger a coyote. You could go through your entire sound sequence that you like to run. It could be five, six, seven sounds and there could be a coyote, fox, bobcat or whatever is laying out there that's been listening to it the whole time and they never come. You never hit that trigger. Well, you might mix two sounds that causes that trigger. Like playing a fond distress in the summer and then mixing in like a coyote food fight such as like a MFK table scraps. What's it? Just listen to that scenario. There's a fond being killed and two coyotes or three coyotes, however many is in that fight fighting over. That could be the trigger that could call that coyote in. That coyote might not have came to just fond distress. It might have not came to just table scraps, but when you mix them, they could come in. There's so many things that you can mix. You can mix pup distresses with raccoon fights. You can mix pup distresses with any kind of prey distress sound. You mentioned howls and rabbit sounds. There's so many different things that you can mix and you never know. One of those mixtures could be the trigger that calls in that coyote. Well, and one of the one of the favorite sounds that I've liked to use historically in the past is mixing coyote barks. Yes. In with some of these prey distress sounds because you're triggering two different coyote responses right there. You're triggering their stomach and you're triggering their territorial instinct. Y So you've got a coyote in another coyote's territory. He's sitting there barking and then you got that rabbit distress playing over top of it. It's like, you know, going on I need to check out. He's eating my rabbit. You know, I'm going to get really ticked off and come in and check him out, you know. And and with that fox pitch now added to that, I can now play that rabbit. I can start it off at a very high pitch like, hey, I I'm I'm, you know, I'm just now being attacked. I'm at a very high pitch and throughout that sound playing, I'm going to lower that pitch because I'm getting closer to death. You know, I'm weak. It it it is as realistic as you could possibly get, you know, and and and that's the beauty of some of that stuff. It's there if customers take advantage of it. If they fingertips, right there at your fingertips. And I'm going to drop a golden nugget on you here. This is like one of those calling secrets, okay? This is for like this time of year, like towards anytime through the coyote family bust up. Everybody knows social sounds can be really good. Everybody knows that pup fights and adult fights can be really good this time of year. This is one of these secret things I do. I don't usually show this on my videos, Mike, when I record them. This is, but I'm going to drop it right here. Only time you can get this information is listen to this podcast. I go into Fox Fusion. I play a social sound like greeting wines. I know both of you guys like greeting wines. Y'all killed a Pennsylvania coyote to greeting wines just a great sound. So, what that is is a social sound of coyotes getting together and, you know, they're doing this little huffing and grunting and whining and stuff. Well, my other sound that I mix in with it is a what I would consider a lighter uh pup fight. It's a brokeup brawl from MFK. You mix those two sounds. So, it's like a little bit of fighting, then it pauses and it goes in a little bit of fighting again. But you got that constant, oh my gosh, you better go ahead and flip your safety off when you hit that on Fox Fusion cuz you got coyotes coming. I've killed so many coyotes that here lately. Yeah, the the these guys there's guys out there that are literally spending, you know, thousands of dollars a year on sounds to where if they just learn to use the remote a little bit more customizations that you never thought you can take a coyote howl and make it sound completely different by changing the pitch. That's another that's another thing just like you don't have to was talking about you can change the pitch in Fox Fusion for two separate sounds. You can also do it for just a singular sound. You can change the pitch on up or down. Well, on our 32-bit ultrasonic sounds, we're going to get into 32-bit ultrasonic. On those sounds, you can't go up in pitch because they're already as high as they can go. But you can go down and create a total different sound. I would say total different sound, but you can really change that sound up. But it's just like with fox pitch another I guess I'll give you two. I give you two golden nuggets. Okay, that I don't know why I'm so giving I'm so giving today. But anyway, like pound town, it's an adult fight. Everybody loves pound. Everybody's used it. Everybody's caught a ton of coyotes to it. Well, this summer and coming into this early fall, I've been using pound town, but I've been going in the fox pitch and bumping up in pitch two points, sometimes three points. And what that does, it makes it a higher pitch and it sounds like a pup fight. So, you still got that really aggressive pound town fight, but it sounds like pups. And I'm telling you, I did I mean, I've been I know I've caught I've caught and killed some older coyotes lately at home that I make these stands several times a year, and I know I've called the coyotes that have heard me calling that I didn't get killed. But I've killed them to using pound town that they've heard dozens of times by just changing a pitch two or three points. Right. Yep. and and if people would learn to use it. That's why it amazes me like at some of these guys that curse at these features. We don't need these thing. We don't need these. And I get it. You want a very simple uh uh mentality, very simple remote. We've got them. We've got it. You can honest that same way. You don't have to Exactly right. Those features are only there if you need them. You don't need to be burdened by them. But they will make you a more successful predator hunter. Period. if you simply use them. Y if you simply use them and don't curse at them and and and and just learn to use them because they're there for the customer's benefit. Yeah. You know, and speaking of that, you just said it there. We've got other units. Sometimes we'll talk about the X360 and we understand it's a this is a sophisticated unit. You know, we've got a lot into it. It's got a higher price tag. It's just it is what it is. It's got to have it. I understand if you can't afford it. We make other units. What we've got when we get this X48 out, we'll have what, eight? We'll have the Prowler, Hellcat, Hellcat Pro, Shockwave, X24, X48, X360, and do we still have some X-Waves out there? We still have some X-waves out there. Yeah, I mean, we got a lot of units. We We do. And that that's you know that that's the other thing like a guy will will take a a Prowler or he'll take a Patriot and he'll put it up against another competitor's unit maybe a big speaker unit. Yeah. Buy one of their flagship units. That that thing sounds so much better. You've got to compare apples to apples. You know you've got to take if you're if you're going to compare one of their big speaker units, take one of my big speaker units. We've had I mean look at the crack ofas that we had for that the the big speakers which was an awesome 24 volt unit you know it was it was a a a pretty big unit but people wanted smaller they wanted something smaller that's where the the CS24 the X24 those units came out then you know it's we're constantly trying to follow what the customer wants and deliver them a unit that's going to serve them. The reason we've got multiple units, we're making units for individual calling styles and individual budgets, you know. I mean, we get it. I mean, we're trying to just provide whatever a coyote hunter, fox hunter, bobcat hunter, predator hunter, white tail hunter, goose hunter, whatever. We've got something for you. We don't make just one unit. We make a lot of units. We had I had a customer the other the other day I responded to and he's like, "Man, I love the X24. I just want a very basic remote control." Right? like I just want I don't need all of the bells and whistles. And and I'm thinking about that, well, okay, what can I do? And I'm like, well, you know what? We used to have it. We've had it. It's called the X1. It it it was the same 333 remote. It has easy to use remote control. And you're like, why doesn't Fox do that? Well, we did it. And guess what? It wasn't a very successful unit. I bet that, and I'm not calling them out, but I bet that customer didn't buy one. I I don't think they did buy one. No, we had we've had them available and and look, I I'm the first guy that, you know, anytime I see these these guys that want something, I'm going to do whatever I can to deliver what they want. You know, it's something I'm very passionate about. You won't find another passionate person in the Predator community like like we have here. Like, it's just it's all we do. You know, this is not just another thing that we're adding to our portfolio of calls. I mean, every company out there has taken the Fox Pros. Look at all the shockwave lookalikes right now. Oh my gosh. I love They've taken that shock wave and they don't even care anymore. And we come out with that what in 201? It's been a long time since that shock wave. Just think about Hey, just think about how ahead of a its time the shockwave was and is still a viable unit. Still a great unit. I've actually took it out earlier this year uh shockwave and kill coyotes with it. I still love the unit. Still great. that shockwave that that actually had a feature that was called Fox Motion. You know, one of the first units back in the time that had that ability to move sound from speaker to speaker, you know, the the the Fox Motion was a really cool feature. People that used it loved that feature, you know, because it it wasn't a static sound from a single source. It was moving from speaker to speaker, you know, to really to to add more to the illusion of real moving prey. what a real prey in distress is going to sound like. That's uh you know and that kind of brought in brought on the idea for advanced 360 sound. Correct. In this X360. You want to tell us what advanced 360 sound is in comparison to Fox Motion? Yeah. So advanced 360 what what that is is that moves that sound around completely randomly from speaker to speaker, you know. So it it may start with this back speaker and then it's going to go to this speaker and then that speaker or it may go from here to here or here to here. It is completely random the way that it happens. You know we we had a design for a unit many years ago. Uh I I still remember the design. You know it was it was a unit that would just sit and spin like this. Yeah. It just sit and go back and forth like this. Well, the problem with that is that's very that that is not realistic. That I mean, yeah, you're moving sound, but it's not the way a a a prey is prey distress is really going to sound out the field. And and I want these sounds that are portrayed. We we've got the best quality sound out there. What can we do to make it even more realistic? And that advanced 360 did just that. It is taking that sound. I mean, if you'd imagine a rabbit in distress in the field, he's not sitting here facing forward to a microphone and just squealing in one direction. He's moving. Yeah. His head is all over the place, moving in every single do the same thing for pups, you know, pup distresses, fights add some, you know, some movement into fights. Um, you're all any prey distress. I mean, it got so many different uses. And you can also change the speed of that, too. There's is there five different speed? Five different settings. So that allows the customer to choose how fast do I want that sound to move. Do I want it to be a gradual change and slowly go from speaker to speaker or do I want to be fast and chaotic? You know, you've got the settings and they're very easy to change in the TX2. I'm usually middle of the road on it. I'm usually like at three. Yeah, like a three. That's about where I like it, but there's times like I want it to go chaos. I I I'll go up to five. I I want that thing to move around very fast. And you can definitely tell the difference each point you from one through five. There's a big, you know, there's there's differences in it. I think it's a really cool feature. And like with the Fox Motion, you know, that was in the Shockwave, the X-wave. Did the Fusion have it? The Fusion? No. Well, the Fusion would only do it if you would add an external speaker to it. Speakers in. Yep. Yeah. Yeah. So, if you add because the Fusion had the horn speaker and the cone speaker on the back, right? And if you wanted to do the the Fox Motion, you had to plug in an external speaker. All right. So, Shockwave still in our lineup today. It's got Fox Motion. It's still a very viable feature. It was very innovative when it first come out and you know and still is today really. And these are the features that we're doing now like with that advanced 360 that's that's you know to me up that that just keeps that just makes it better. I mean we know that we're going to be copied. I promise you right now there's a competitor out there making a three speakered unit, you know, and they're gonna try to take off Fox Pro again because we're just used to it. But you know what, John? One thing we're always doing was we're always innovating. We're always working on new things, you know, and it it's going to be hard for them to match the features in this. One big feature, you mentioned sound quality and stuff, and we kind of mentioned it earlier on. Let's talk about the 32-bit and the ultrasonic sounds. Mhm. So, this unit is now a 32-bit unit. Everybody knows like the X24 and the CES24. These were all 24-bit units. We've improved the quality of the sound now to 32bit. Now, you and me never going to hear the difference in those sounds. We're never going to hear the difference between 24bit and 32bit. 24bit's a really good clean sound. That's really that's really good quality sound. 32-bit is just better than that. We're never I'm never going to hear. Can coyotes hear it? You know, that's right. That that's that's that's up for debate. But what's not up for debate is that we've got the best sound quality out there, period. Right. 32bit. You you you're just not going to get any better, right? So, we've got the sound quality. We've also we were the first company to actually introduce ultrasonic sound to a call. So, back in the days of the Prairie Blaster, Prairie Blaster and that's like in the it's like what 2009 or early 2000s. It was in the early 2000s that we brought that Prairie Blaster out. 20 years ago. Yeah. 20 years ago, we brought out and we introduced ultrasonic sound. Yeah. To the calls. And and and back then now we were limited. We didn't allow it to go all the way up to the 48 kHz, right? We uh we let we we would limit it down to about 24 kHz, but still ultrasonic sound. It's it's ultrasonic sound. Ultrasonic, what you're saying is nothing new to Foxro. The ultra no um companies out there that want to claim the first ultrasonic sound, you know, we've got an issue with that. You know, we we were the first to have ultrasonic sound in our units dating years ago. Um and here's the reality with ultrasonic sound. Part of the reasons that we didn't pursue it much more back then, ultrasonic sound has its limitations. Right? Back in the day, we didn't have the lithium batteries that we have available to us now. And in order for us to go up to the 48 kilhertz to really unleash the ultrasonic sound, it took a lot of battery. Yeah. You know, so our our conundrum back then was if we open it up to the full ultrasonic, we're going to have these customers that are going to get poor battery life. And the reality is that the ultrasonic does not add that much. Now, ultrasonic sound is is is it's going to be limited in range. You're you're if you play an ultrasonic sound naturally, a natural ultrasonic sound from an animal, it's going to have a limitation in the atmosphere, possibly up to maybe 100 yards. There's atmospheric conditions that you have to take into account for how much humidity is in the air because ultrasonic sound in order for it to carry far because those sound waves are so tiny. They need a medium to go through. Right. Right. The the ultrasonic sound in water travel very far. Ultrasonic sound through snow travel very far. You open it to an open atmosphere and those sounds are going to dissipate very very quickly. Now, you can play games with ultrasonic sound. You can try to amp up the amplitude and say, "Hey, I'm going to I'm going to make these much higher, right? It doesn't change the fact that they dissipate very quickly in the atmosphere, right? So, we now with these units, it we always knew that with this big 10,000 milliamp hour battery in this X360, we were going to open up ultrasonic sound to it. I mean, it's just now that we've got the battery capacity, we're going to do it. Ultrasonic sound will definitely make a difference for those close in coyotes, right? If you got coyotes that are coming in and hanging up at about 100 yards, that's going to be the sound that's could make or break that stand. They hear that ultrasonic sound and that's like, man, I've never, you know, that's real. That that that's a real sound. So, the reality of it is, you know, you get on, we've been on these coyote stands many times. I know you've been on a mic you out west where you can really see far away. There's been times where we've watched coyotes come in from well over a mile off. They look just little dots. They're not hearing no ultrasonic. No. No. I I remember ultra and even like when we talk about ultrasonic sound. It's not a sound that's out there. You say, you know, we can't hear the ultrasonics. There's a lot more to that sound than just the ultrasonic part of it, right? You know, like when you're playing kg cottontail. We've got kg cottontail as an ultrasonic sound. Correct. Baby cottonail, those types of things. Ultrasonics. Right. Of course, we've all heard kg cottonail. We, my ear, your ear and your ear might not actually hear the ultrasonic part of it, but you're hearing all the rest of that page cottontail sound frequency. You know what? One thing I should add about the ultrasonic sound. Guess where some of the Fox Pro engineers came from? Where did it come from? GE Ultrasound. Oh, what about that? Guess what they did? They produced ultrasonic equipment for GE. So, we know a thing or two about ultrasonic sound and what its capabilities are. You know, I've heard arguments people saying, "Well, what about a dog whistle? I can hear a dog whistle out to 400 yards." But what they're failing to tell you is that dog whistle is a is a set tune that you're expending all of your lung energy into blowing that specific tune. It'll go out much farther. The ultrasonic sound and content that lives in animal sounds will never be produced with that kind of capacity of volume or air right behind it. you know, it it just won't. And that's where I said before, like you can try to amplify that ultrasonic sound, it's still not going to travel that much farther. But the other thing is if you amplify that ultrasonic sound, I imagine if I would take a frequency that we can hear in a rabbit distress and it's a middle uh uh you know, like a frequency that we can hear and I decide I'm going to bump that way up. You're going to hear it and that's going to be completely unnatural. Yeah, that is an unnatural sound that does not sound like a rabbit. It's same thing happens if you try to amplify ultrasonic. It's going to do the same thing. So, we're, you know, I'm a big advocate of ultrasonic sound for those stands that are going to be used to call those coyotes in from a 100 yards, but I will never sell ultrasonic sound as it is the best thing since sliced bread. And you're going to call coyotes in from 4 or 500 yards away that you never would have called in before, you know. And I'll never say the ultrasonics don't work. I think, you know, if we gave the cap ability to produce it, I think we need to be producing it, right? But listen, I was running X24 a couple weeks ago. I killed a coyote at 25 steps. Mhm. Height steps from the X24. It ain't like we ain't been calling coyotes in close for a long time. Shot with his shotgun. And again, I think that lends itself the the ultrasonic sound to those coyotes. Maybe callshy coyotes. Maybe you're dealing with callshot and you want to add something a little bit different that they didn't hear before. That ultrasonic sound will do it for those close range close-range co and we've got it in. But I don't that's it's got ultrasonic and so many more features. John, I tell I tell you the other thing, too. You start talking about the opposite end of ultrasonics. this speaker on the bottom. Guys, if you have not heard this unit, I' I tell this people all the time. They ask about, "Well, does it really sound different?" Well, I've got old ears. I've shot a lot of guns, stuff like that. Like when I'll play like a rabbit distress and bird distresses, I really can't tell. I tell a difference, but I can't tell a huge difference. But where I can really really tell the difference is in like house, fights, growls, all that type of stuff. And you mentioned Tory Cook earlier. He was talking about big guns on him. Tori is actually and I told him this. I said, "Listen, I play your sounds and I've listened to your sounds countless minutes and hours. I can play one of your fights or whatever sounds and I'm hearing sounds that are coming out of that sound file that I never knew was even part of it because this unit is covering such a wider range and bringing out certain little certain little corners of that sound file that I never even knew existed." And I said, "I think you will too, Tori." And when Tori listened to, he's like, "Ah, yeah, I recorded. I'm not going to hit." Guess what? He's like, "You were right." He said, "I've been listening to it so long on these other units." When I heard it out of that X360, he said, "I was blown away." He said, "I just cannot believe." He said, "You're right." He said, "I'm actually hearing stuff in these sound files. The last time I heard it is when I actually was right there with the coyote and recorded it." Well, and and we we were just talking about being able to call animals from far away. Guess what sounds traveled the furthest? Yeah, the bass sound, the deeper sound, that deep bass sound, that's what's going to travel the furthest out there. So, when you you mix that advanced 360 sound with that bass sound coming from this, that's going to be the stuff that's going to make the difference for those long distance coyotes. And that's the thing, you know, I've had people, will you actually call in more coyotes with it? I think you will. I mean, I will tell you, I think you will. And just like what you said, you get out there on some of this western country and Midwestern country, prairie ground, sagebrush country, you stick this X360 out there and it's throwing sound. It's literally throwing sound in 360°. Mhm. And it's got the frequencies to carry further and call the stuff up close. You're actually throwing more sound in more directions and I think that will equal more coyotes. Yeah, I I I definitely do too. like these guys, you know, they're so worried about using the best sound. What is the best sound to use right now? They should also be asking themselves, what machine should I use to best portray that sound? What can I do to give me the biggest advantage out in the field, right? It's got to start with the sound quality, but it's also it it also has to be the way that those sounds are portrayed out there in the field, you And I really think like short of tying a rabbit up out there and putting them in distress or putting a live coyote out there, this is the this is the next closest thing that you could get to that. The guys that are using this unit, I've had them tell me before. They'll turn a fight on and then all a sudden they'll hear something in it and it'll make them jerk around and look at it. They're like, "Man, I thought a coyote I thought a couple coyotes actually ran up there and got into it or grabbed hold of the call." And he said, "I realize it was." He said, "I've been playing that sound forever. I never heard that part of it, right? You know it. And I get this I get asked this all the time. You know, I'll have guys send me messages or sometimes they'll just comment it on one of the Facebook posts. They'll say like say if I was using this unit and there's a couple coyotes laying there and they'll ask question. Well, would you have called those coyotes up if you was using the X24 or Shockwave or maybe good chance maybe? I don't know. Maybe I wouldn't have seen nothing that day. I can't answer that. So hard. That is so hard to answer for a customer. I know. I got them I got them called up and killed. Yeah, like I I caught him with this. Would I caught it with the X24? Maybe. I I don't know. You know, alls I can tell you is that this unit produces better audio. Yeah. Better bass. Yeah. It's going to travel farther. You've got the advanced 360 sound. Like, this is the best thing that you could put in your arsenal if you want to call in. Yeah. If you want to put the best equipment at your disposal. I won't say I'm not even going to go say call in more. Like I I those guys that take that stance I this just not me. I definitely think and I and this is just a and of course this is opinion because don't know but I honestly think especially out there in that bigger wide open country it lends to debate. I mean you're throwing more sound in more directions. You're covering more territory with it. I think the odds in your favor that it will produce more coyotes. I mean more sound more area. It's got a it's already doing more so it could produce more coyotes. We'll leave it at that. I don't know. I can't say it for a fact. And when we say that over the X24, X24 is awesome. I love it. It's one of my favorite units ever produced. I got total confidence when I take X24 out. I don't think I'm not going to call a coyote up when I take the X24. You know, you you you we talked earlier about these people playing the sounds and thinking that the coyotes get educated to those same sounds. Well, what if the sound portrayed from that speaker, you know, you take even the X24, it's going in one direction all the time. Yeah. Yeah. Sound travels 360, but your hotspot is in one direction. It's direct. It's direction all the time. Yeah. So, what if coyotes hear that that rabbit distress and they get educated that, oh, that's not moving, right? That's that's a sound that's not moving. That I'm listening. Nope. Nope. That's not realistic. But then you introduce the advanced 360 sound and you play that to that coyote, you know, oh wow, you know, that that sounds moving, man. I I it creates a sense of urgency like I think maybe that is a real rabbit. I need to go check that out. You know, it's one thing we could be giving too much credit. I don't know. But if you have the ability to play something that is the most realistic possible, it's got to up your odds, right? Absolutely. I know. So, I mean, in my opinion, when I get asked, yeah, I I think in the long run, you'll call in more coyotes. Yeah, I definitely believe that, too. And I think it's because you you you'll kill more coyotes on the ground because you're adding that ultrasonic sound for those close-up hangup coyotes. You're reaching out there farther on all of your stands with the bass sounds, and you're adding realism with the the uh the the uh uh advanced 360 sound to where you're really moving it. I mean, I think it's the best equipment that you could put in your arsenal. Is what it is. And it's the one investment that you can make for your coyote stands that'll call you in more coyotes. You know, these these guys are spending $10,000 on their thermal equipment. They're every year they're upgrading a new thermal this and I'm spending $2,500. Well, the last time I checked, no thermal equipment has ever called in a kite. No. Right. And and that thermal crowd is really the predator hunters. That market's getting to be a big market. Predator hunters like to spend money on equipment that that that they believe in. You've got to get them believing that these units, you know, that's they're the best units out there, period. Uh some more features, they're Fox features, some more innovative stuff that I'd like to ask you about, Mike, and we kind of lump them together. Um what about Fox Cast and Fox Pilot? Fox Pilot is new for this unit, but you've had Fox Cast out for years on other units. Tell us about that. So Fox Cast would give a customer the ability to build a file and then play that file without interacting with this remote control. So they knew maybe in their stands that they would start their their their standoff with, you know, maybe baby cottontail at volume 15 and then slowly raising it to volume 30, right? For maybe two or three minutes. Then they could mute it, you know, then you could go in and add another or you could do another sound after baby cottontail mute it. I'm going to play this sound. We gave customers that customization a while ago and a lot of people really like those FoxCast files because what it does is it keeps your eyes off of the remote control. Y you know, if there's one thing that we we can maybe help our customers become more successful coyote hunters is keeping their eye out in the field. You know, like I if you're down here looking at the remote and a coyote comes in and you don't see it, you know, we're we're always looking for ways that we could prevent that, right? what can we do? And the Foxcast file was one of those. And you know, they they were pretty popular, but nothing like these new Fox Pilot files. The the Fox Pilot files add a whole new element of things that you can do with the unit. So now, not only can you program the the unit to play those sounds to, you know, when to start, when to stop, what volume to control, but now you can go in, build those files that will start that rabbit off at low pitch, raise it up to a high pitch, back down to a low pitch. Then while I'm playing that rabbit and changing the pitches, I've got Kyle Barks going over top of it. Gives you the ability to do the two sounds at once. Three minutes into the stand, I can turn on decoy one to speed three. Yeah. And then add decoy two minutes later to speed five. Even customize the lights. You can program those lights on those decoys to go on and off. Yep. So, these new Fox Pilot files, you know, are really meant to put the unit into autopilot. Like you hit this button, everything else is going to be controlled for you, you know. And we've even included in the unit these pro hunts. Yes. Which are basically fox pilot files. Fox pilot files. Some of the best hunters in the world have chosen these files to put in these units. And now you're completely hands-free. You you you can have like a a a spring coyote sequence. You know, this is what I'm doing. I I you can put four of them in there. These are my spring coyote sequences. I'm going to my stand. Boom. I'm hitting one button. Yep. Let it play and it's doing its thing. It's not interacting with that remote. It's just like that with Fox Pilot and the Pro Hunts, you can hit on a one of those Fox Pilot, one of those Pro Hunt files that the four-time world champ. You can have Al Morris calling for you, right? That a sound sequence that he uses at a certain time of year that he has that he's won world champions with, world championships with. You can have you want to try to go kill a bobcat. You got a bobcat located and you're a little um you're like, "Man, I just don't know exactly what to play and how to produce the sound to have my sequence going." We've had Cory Gra, myself, a few other guys, some of the best bobcat callers there are have made sequences that go right into this and you'll be having them call for you on that Bobcat staff. Now, I know there's a lot of people wants to just call it theelves and you've got that option. And and so those Fox Pilot files, you know, you the the the guys that are, you know, what I call the seasoned predator hunters, you know, they're they're very stuck in the sounds that they like to use. You know, they're not they may looking at me like, I'm not going to use those. You know, I'm going to build my own. Yeah, we give them the go in and build your own Fox Pilot files. Try to build some of those ones that are that for seasonal, you know, uh uh seasonal changes. But more importantly, these Fox Pilot files are going to help these newcomers to this board. the guys that don't know, they're always asking, "What volume should I play it at? What sound should I play?" Well, you can tell them the best sounds out there, but that only gives them part of that recipe. You know, there there's more to create that pie than just that sound. It's at what volume level. It's how much mute are you adding to it. It's what other sounds are you playing on that sounds. What are you doing with the decoys? Are you adding two sounds at once? You know, this gives you these Fox Pilot files gives you the full recipe, changing pitch and individual sounds. I mean, it all that stuff's incorporated in those pro hunts. That's exactly right. You know, and we might have some more coming in the future, too. We we Yeah, I I would like to release more seasonal Fox Pilot hunts for those people that, you know, they just want to they they want to hit the button and they want to they want to be done. And we've got some of those in the works. And and I really think you give those to some of these inexperienced hunters or people that are always asking questions. Hey, we've done the work for you. Here you go. Here's a Fox Pilot file. It's not just selling you the sound. It's everything that that unit needs to do with that sound. Right. Right. And I think it's a huge advantage and I think they'll become very popular over the next couple years. Another thing that you mentioned earlier in these Fox Pilot Files and Pro Hunts, we was talking about decoys coming on and off. This X360 has two decoys, dual decoys. And I tell you what, if you've ever watched any of the videos, and we'll show show them to you on here, too, so you can check it out. But this is a wild looking. I mean, this is a nice visual, and I know it's going to kill a lot of coyotes and bobcats up close. It will actually, you can adjust the speed of both of them individually. And it actually looks like this bird style topper is attacking this rabbit fur type, rodent fur, whatever you want to call it. It's wild looking. I mean, cuz that thing will actually dive down and hit that as that's spinning. It It's pretty. And that was the whole enticing of the dual decoy. I mean, everybody's got one spinning decoy. And we do, too. You know, we've had that stuff for years. We've got that stuff for years, you know. It's amazing to me again even how people have taken the birds that we have done and copied them, you know, but like we've had them for years, but what can we do to make the decoy action better? And and like it's it's one of those things like you said, you get this thing spinning fast, it looks like it's attacking that critter and and it's it's definitely going to create an illusion that decoy action that they've never seen before. He's talking about engineering and stuff, you know, earlier, man, it took us we spent how many different versions of wires and lengths of wires and toppers to get the motion and activity that we wanted. I mean, I like we just we'll use this wire and that wire. We'll just buy them and we'll right, you know what I mean? We It was something that was tested. That took a lot of testing. It did. That took a lot of test. We've actually added some more versatility even to our bird toppers. Now, we've made them two-sided and you want a different look. All you got to do is you go and you flip it over. You know, we've got multiple color bird options, combo packs, combo packs of those available. So, you know, this unit not only gives you the better audio quality, but we wanted to improve the decoy action from it as well, cuz it's everybody's got the same little spinning decoy, you know, we wanted something different. We wanted to be different and innovative with our our decoys and yeah, we'll always be working on that as well. I tell you something else is innovative, and we've had this for a long time. We come out the X-Wave and the X2S, they were Bluetooth units, and you could connect your phone to them. If you had sounds on your phone that you wanted to play through your unit, you could do that. You could play music, but they really wasn't voiced right for music. They didn't have the right. This unit right here is more than just electronic game call. I've listened to hours upon hours. I love music. So, we'll go out to the campfire. I'll take the X360 out there. It has a music mode. You can It has uh two music. Has two different music that equalizes out the speaker. So it's takes the voice away from you know our coyote type vocals and pray distresses all that and is actually equalized for music. Connect your phone right to it play whatever you want and it is pretty awesome. It sounds really good. The big thing that makes the difference for this is is the fact that it's got that bottom full range that full range speaker on the bottom coupled with the mids and the tweeters. Yeah. really bring music to life. For you guys out there that have an X360, I encourage you hook it up. Play a song through it. I think you are going to be very impressed with how it plays music. So, it's not just intended to be a game call. This is now high-end Bluetooth speaker. You know, it's uh it's it's really cool and you've got to listen to it. And I've heard I've seen these questions come up. They'll say, "Well, I don't really want to buy this or that. I've got a Bluetooth speaker that plays music that I bought. Can I go call coyotes with it? Yeah, you might get away with it. Call some stuff up, but guess what? It's not voice and equalized like it needs to be to call animals. It's It's just equalized for music. We've got selections on this and speakers that are actually designed to voice different things and three different options there. You got two different music modes and a game call mode. Right. Yeah. Yeah. And Yeah. I this is allin- one, right? The others are not allin-one. They just got, you know, that music style. This has got, you know, this is voice and got this. You know, we picked these speakers for a reason. The reason this style mid-range speaker and this style tweeters there, they're there for a reason. Same thing with the full range speaker on the bottom, right? There's a reason for those. It's not just like, well, we'll just try that. Let's just throw that in there and it'll work. A lot went into this. There there's a lot that went into this, you know, and and you mentioned Bluetooth earlier. You know, we we've seen ventured with that Bluetooth market, you know, like with a Bluetooth call, you know, why don't you just make a speaker that's a Bluetooth speaker to work for a call? The problem with Bluetooth only is that you're really limited in range. You you can put in the best modules, the best high power modules in these units, right? Yep. But your limiting factor will always be your phone. Yep. The phone, they're only using low power Bluetooth modules. That's all they need. That's all they're intended to do. So, if you think that you're ever going to take a high quality Bluetooth speaker and put it out in the field and control it, you may get 30 yards. You know, we know we know from history though that our customers want much more range. They need, you know, a much higher remote control range. And that's, you know, something else I should add with these new units. One of the hiccups on getting this out was the new remote control modules. Those modules produce us much better range than what we've given before, but it's also added things that customers are really going to appreciate that we're that they're going to see. You know, remote control modules or remote controls out there, you you go to the FCC, you have to get them FCC certified. They have to be able to accept interference, right? We've always always abided by what the FCC allows us to do with the power output that we could put on these transmitters. So when you're around areas and cell towers and things like that, you know, they have to accept harmful in they have to accept that interference. There's no way around that unless you don't abide by what the FCC says. Yeah. I know for a fact that two of our competitors have done this historically to where they'll go they'll get an FCC ID, but then their production units are different than what they got certified, right? Meaning they are overpowered, meaning that they're not abiding by the FCC and this is this is something that they they should tread on light water with. We've been aware of this for a number of years. Back to the days when people would take the FoxP Pro remotes and they'd hold it over their heads and they'd say, "The Fox Pro remote sucks." No, they didn't. They were legal remote controls, right? They were legal for what we were allowed. Yeah. Well, I'll tell you one thing. He's talking about the different remote technology there. Uh the different modules, you know, we have done something that improved uh remote distance and I've tested them myself. You know, I've did all the a lot of the field testing out in different envir environments and different, you know, all kinds of different stuff. Going to some problem areas where we had problems with certain stretches of power line, right? Certain cell towers, uh certain internet towers, all this stuff that might have caused a hiccup in say X24, took the same unit, took them out there side by side, this unit would still perform. Yeah. You know, we've fixed a lot of that. these but still still legal still have the guidelines completely 100% but the different technology help that in problem areas. So it's a lot more dependability on remote range. Yeah, the these new modules are fantastic. The kind of range that we are getting from them are much better. You'll even get a signal on here that says that you're getting interference. the unit has the ability to identify that you you are in an area with interference and then we've got some fixes coming for that in the future too with these units as well. So, you know, the the the remote games, it's it's something that we've never played that. We've always done everything by the book and unfortunately we deal with competitors that don't do everything by the book. Well, tell us more about the TX2000 there. It's a brand new remote with X360. It's going to be with the X48, of course. Um there's a lot of cool stuff that thing does like different color themes on your screen. Oh yeah. Tell and weight scales. Tell us a little bit about that. So the weight scale, you know, the weight scale I thought was a really cool feature to add to this because how many times do you see somebody holding up a coyote and they're like uh you know I used to do it. I'm sure you used to do it. You pick a coyote and you're like ah 32 lb 35 lb. I did it the other day. Took the X24 out and probably killed my biggest coyote of the year and I picked up I was like I ain't even going to try to guess it. I wish I had my TX2000 with me. I bet I ain't going to tell you no weight. I think it was 40 plus, but it might have been 30. I don't know. Yeah. But now now you can just you can just attach that tether on the bottom, attach to the co, and you got a weight scale, which, you know, I think you'll find it'll be one of those features that a lot of people use. I use it a lot more than I thought I would, right? I mean, I find myself weighing almost every one of them. That's what we get. You know, people are looking at these features and like, I'll never use that. I bet you will. You know, I you'd be surprised. 100% will. You have it. You're going to use it. There there's even been times I've been hunting with somebody else and we'll kill like a double or something there and I wasn't w even thinking about weighing them and started to walk off dragging them or whatever and they Hey, why don't you weigh that male? He looks like he's awful big. I'd be interested to see what he weighs. We'll just weigh both of them, you know, get it and I use it. I can't wait for bobcat season to open to weigh some of the cats. There's a lot of cat. I would always weigh like uh if I killed a cat that looked pretty small, it's like, you know, I would weigh like the small ones and the real big ones. all the in between stuff. I just didn't weigh them. But I guarantee I'll weigh every single one of them. I call in. And I even think for these guys hunting like the big bobcat contest, you know, where they want to have an idea of what they weigh. You know what? What does it what is you've got it? You've got it right here. You don't have to carry an extra carry extra piece. Yeah. You've got it. Yeah. I know a guy guys will say, "Yeah, well, I could just easily carry an extra weight scale with me." Guess what? They won't. They're They're not going to take an extra weight scale with them. you know, uh I I just don't I mean, I'm sure some guys do, but now you can just leave that one at home. You got it built in right here. It's pretty cool. You'll use it. It's It's And it's accurate, too. It's a It's an awesome feature. Tell us about the theme changes. I think this is big cuz this makes You know, I love the changes, right? So, like historically, we've had a couple different color options that we could do with our uh uh uh displays. You know, you had like black and orange, which is kind of the Fox Pro theme. That's our colors. Then you'd have a night theme which would be, you know, and then you'd have a day theme, which is a white background with black. You know, basically three options. And you can still do those. You can still do those, but now you can go in, you can create your own custom themes. I if if you're a LSU fan, you could put a yellow background with blue uh print on there. You know, you can really customize these screens. Tons of options to change, too. I mean, any colors that you want, right? And I and I think giving it that level of customization is just, you know, one of those things that, you know, when you're when you're spending $1,500 for a unit, you know, look, you're you're getting number one, a made in the USA unit that's a very high-end unit that has so many features, you should be able to do things like change your theme, you know, do little stuff like that. And that's that's why it was it was important to incorporate all of these ne new things into the TX2. there there's re and there's benefits from it too. Um I never realized it, but when I got to playing with changing the colors on the for the theme, I actually found a blend of colors that was more appealing to my eye. It felt like it was actually better for me to look at. Right. Uh it's it's kind of girly colors. It's kind of Do you want to share? I think John, you should share the colors that you use. Well, y'all seen if y'all see any of the Facebook posts where we uh in the Instagram post where we advertise you can change different themes. That's my theme. Yeah, it's kind of purple coloring and back black background, but it it's it help. It's easier for me to look at when we're on these stands. It shows up good during the day. I can still use it at night, tone down the brightness and stuff. It's just it just works for my eyes really well. And you might find out, you're like, John, girly colors. Well, you might you might find out you like the same theme, too. I I I've done like different like orange and blues and different things like that cuz you know you when you're using these things out in the field all the time looking at the same thing all the time. Customize it from time to time. And you can even set it into the user button to change the theme on the fly with just one button button. Yeah. And that's a cool thing, too. Those user buttons, how we've got the buttons laid out on that TX2000. It's It's just upgraded all the way around. And like advanced 360 sound, these user buttons, you can put advanced 360 sound. You might be running on the fly with your X360, your X360, and there might be some time in the middle of stand, you might see a coyote that's hung up or something. You're like, man, I bet if I hit X360 sound, it'll it'll come in. Instead of having to go through the menu, you can assign I've got mine assigned to user one. So do I. That's right. Hit user one. And it starts throwing that sound around and guess what? Yep. Here comes go. That way you hit it. It's very quick access like you said. You're not going back into the the menu to find it. We've tried to really simplify everything on these remote controls. And that's, you know, when somebody would say, uh, they're just too complicated to use. No, they're not. These things are easier than anything out there to use. You got very basic operation. You can make it as basic or you can make it as advanced as you want. That's right. That's right. That's right. Hey, do you want to talk any about like Fox data? You know, Fox data. Yeah. I I I I think Fox ad is another one of those features that the guys that have used it historically, these are guys that appreciate it. And again, it's one of these things, one of these features that are designed to make you a more experienced, a better educated predator hunter. And what do I mean by better educated? Well, with Fox data, if you go out to a stand and you have a successful call-in, you simply hit a button. And what that is doing is that is storing a snapshot of everything that's going on. And everything including the sound that's being played, the moon phase, the temperature, the time. All of those things are then stored as a point in your uh uh um transmitter. Mhm. If you use that successfully, every time you successfully call it in, you're going to start to see patterns. You're going to see barometric pressure trends because barometric pressure is one that's recorded. We get people ask about this type of stuff all the time. Temperatures and barometric pressures and just moon phases and all this stuff. Like Mike's saying, this is real time data that can be gathered on stand and you can put your own conclusion together. Exactly. Right. At the end of the year, you take those, you're going to find out this was my most successful barometric pressure. This was my most successful sound. This is the time of the day that I was most successful. Instead of carrying a journal with you, you've got it. People I I've heard people say they'll take a journal, they'll write all that stuff down, right? That's a lot of work. I used and I used to do that. I used to keep it on a calendar. You don't need to do that. You hit one button and that records it for you. Now, where I'll say that we have lacked with this in the past, not not what it's recording, it's giving the users the easier ability to decipher that information. So, I'm happy to announce that we're we're working on that. There there will soon be an easy way for these customers to download that information and get it really easily organized for them. You never know. It'll be some cool stuff to look back on. And you never know, you might uh expel a myth that you swore by. You might be saying, "Well, I never call coyotes up on a full moon. Full moon's always my worst time to go." Well, at the end of the year, you might look back and say, "Huh?" Yeah. Get a lot of coyotes on a full moon. Right. Exactly. Right. Like that you're going to get all of that data broken down. You never know. You never know. It's pretty cool feature really. It's been Yeah. I really believe it's one of those features that have been underutilized, but it's probably because of the way that we have done the interface on after download, and we're going to make that better. And once we do, people are going to love this. They're they're going to really start using that Fox data feature a lot more too. And we've got many other features that's been out for a long time like Foxbang. Foxbang is a great great feature. And guess what? Trust me, I know Mike pretty well. Them them gears and his mind's always turned. He's going to be coming out some pretty cool stuff, innovative stuff in the future to you. Guy it guarantee it. Mike, is there anything else you'd like to touch on? We've covered a lot of stuff. We have covered a lot of stuff, John. I mean, I I I you know, I want I want everybody out there to know listening that, you know, I think I'm known to be a very passionate person. You know, this is this is what I wake up for every day. I wake up every morning and I come in and I'm working on, you know, working on predator stuff. I don't I don't do anything else. Like, this is this is it. This has been my life for the past 30 years. And, you know, I promise our customers that I'm going to do whatever I can do to make everybody out there a satisfied customer. make sure that I'm putting out not only the highest quality products with the best features, but I'm going to back them up with legendary customer service. Not just sending you a free replacement transmitter, I'm going to take care of you for many years to come. So, that's that's my promise to our customers. It's awesome stuff. And I me for one, I appreciate the passion. You've done so much for the predator hunting community. I know you're going to continue to do so much more. Is there anything you'd like to leave us with before we jump off here? I know Jay is over there pacing around. I think he's getting hungry or something. I don't know. I've got I've got nothing going out. You're right. We did cover a lot. John, I just want to thank you, too. You know, from everybody out there that may not have a voice to you, I appreciate everything that you do on behalf of Foxro. You're your your your your passion also shines through. You're legitimately one of the best human beings I have ever met, you know, and I'm not just saying that because we're sitting here. Means a lot. I truly mean that, John. like you you you you mean the world to us. You mean the world to Fox Pro and I thank you for everything that you're doing to keep us successful. Thank you so much and we appreciate all you guys out there listening. We hope you enjoyed this episode and we hope you join us again right here on the FoxPro